Social Media Practices Boost Brand

Nearly half of the world is on social media, according to the Digital 2020 July Global Snapshot. There’s simply no question that today, to build a personal brand, there’s nothing else that compares to the power of social media. The potential audience, exposure, and ease of use it offers makes it one of the best methods for anyone to boost and grow their personal brand. Everyone who is pursuing a way this should use it, and the reasons why are listed below.

According to Alan Safahi, a major Fintech CEO who has started and led many successful companies throughout his career, social media allows brands to develop a deeper connection with their audience, on a more sincere and personalized level. Thus creating valuable customer loyalty, which generates leads and providing the advertising/marketing exposure that money can’t readily buy.

A person can use the momentum that social media creates to turn what was once a small, niche brand, and grow it to a common name that nearly every household knows. A famous example of this would be Elon Musk using his twitter account to grow support for his companies, interact directly with his customer base, post updates, job listings, and respond to questions/comments. Three reasons why social media has become this formidable advertising behemoth it is today, and why nearly anyone can use this to grow their personal brand are listed below.

Social Media Makes Your Brand More Authentic

In today’s digital world, where everyone and everything is constantly demanding your attention, it’s become increasingly more difficult for a small brand to gain notoriety and attention. One of the most important factors for a brand is if an audience believes in it, and trusts it. This only occurs if you’re an authentic and genuine brand, or if they at least believe that to be true. “Authenticity and quality of our products/services is one of the key metrics that I direct my employees to be aware of at all times, due to their importance in sales and customer loyalty.” states Alan Safahi, who currently resides in Orinda, CA.

The close proximity of this bustling town to San Francisco, a major tech hub, allows him to see nearly every day the power of social media in action. Safahi has spoken at many events, and has direct connections with many of today’s industrial titans, and he is adamant that if a company or a person doesn’t take advantage of the power of social media, they will be at a severe disadvantage.

Additionally, he adds that you should make sure that you don’t make any outlandish claims, or false statements, as this will only cause you to create mistrust and decrease your customer loyalty.

Social media connects Your Brand to a Lifestyle

Consumer trends closely mimic social media, and if a business or a personal brand succeeds in connecting their brand to a way of life, or a lifestyle, they will achieve great market penetration, along with a host of other benefits. They will build a deep economic “moat”, and their customers will be extremely loyal to the brand, often even referring your product or service to their friends and family. Social media allows people to post, share, and learn about lifestyles on a scale unmatched by any other medium in today’s world. An example of this would be trends such as the Keto diet, the meditate for thirty days challenge, and the ever changing fashion styles of consumers, spurred by influencers through social media. Data shows that consumers “commit to the lifestyle trends, and will do anything in their power to reasonably achieve it.” as also echoed by Alan Safahi.

Further adding, “With the rapid rise of social media and the advent of capable devices in almost every consumer’s hands to access the aforementioned market, individuals and brands are essentially required to cultivate a strong online presence.” Alan Safahi has leveraged this online sector to his advantage multiple times, and it has offered him and his companies numerous benefits, his extreme success being a testament to this.

Social Media Allows You to Grow a Global Presence

Perhaps the most remarkable aspect of social media is its broad reach; All over the world users log onto their various social networks and consume content every day. A large marketing team and the budget required to sustain one are simply not needed, instead one needs to be tech savvy and have a thorough understanding of consumer sentiments. It levels the playing field, so to speak. It doesn’t matter who you are, where you’re from, it only matters what value you can offer to the consumers.

As a result of this, it offers everyone a chance to strike it rich and make it big. Alan Safahi explains that the use of social media has given numerous people he knows the opportunity to reach a vast swatch of people, from all walks of life, and connect them to their brand, service, or product. In conclusion, if you’re not already actively expanding your presence on social media, you’re falling behind, as your competitors most certainly are.

Originally Posted: https://vocal.media/journal/best-social-media-practices-to-boost-your-personal-brand

Turn Marketing Goals into Wins for Business

 As we know in today’s world, it’s common for people to decide to start their own business, as the costs associated with such a venture have been declining for decades. However, it’s much less common for these newly founded businesses to actually be successful. a business; So , to increase the chances of success, we have to develop strategies that help your business achieve its maximum potential in terms of sales, growth, and revenue. One such strategy that is very common in today’s world is Advertising. Essentially, marketing a product or service to a broad range of people, sometimes extensively, so that they’re more inclined to purchase from you. There are many other strategies, and below we discuss these.

Five Ways:

1. Advertising

Advertise more, because as usual “Generally, the more you spend on advertising, the better your results will end up being. It’s the best way to be seen by many and offers a way to ingrain in some of these people’s minds a desire to purchase a product or service your company offers. As great entrepreneur and founder of ZED Network Alan Safahi said, advertising is the fastest and most efficient way to promote your business.”

2. Marketing plans:

Marketing plans should be strong and up to date, in order to ensure a wide range of new tactics to sell more products to a greater amount of people, are in motion. . It’s This process of identifying customer needs and determining how best to meet those needs, is very important. searching, analysing, creating, and always delivering the best to the customer is crucial in doing this effectively. The main aim of marketing is to create, build, and maintain a relationship with the customers and deliver the best customer experience to them.

3. Be Conscious:

Once you have started your business and have developed your marketing department to a sufficient degree, you should then be alert of your company’s security against potential hackers or other bad actors.. One should pursue protecting your assets as soon as possible. As we know now, fraud is common. So, secure all of your information, accounts, and priorities etc.

And always be familiar with your competitors’ do’s and don’ts; Their ideas, pricing, ratings, and information. It is not about stealing your competitor’s information but knowing their strong and weak points. you to make more informed decisions, and it’s much easier to move forward.

4. Team Work:

Businesses thrive when they have a diverse team of people who can contribute individual ideas. Even the first characteristic perceived by great entrepreneur Alan Safahi is. Teams can often be better and better equipped than an individual in the task of bringing things to fruition. Teamwork includes efficiency, delegation, ideas, support, effective communication, etc. Teams are indicative of power and unity, making business more powerful overall.

5. Strong leadership:

Strong leaders must always connect employees together whenever possible, and develop teams that lead in the right way forward. Good leadership creates employee engagement and passion, which leads to higher levels of customer loyalty, service, innovation resulting eventually in profits. A non-partial leader is known to be a leading contributor of business satisfaction. Leading positively is equally important, as it affects the positivity in the team and strengthens businesses for success.

In summary, businesses marketing strategies need a strong mind-set, dedication, knowledge, customer satisfaction, time management, and Unity, in order to succeed in business.

Originally Posted: https://www.allperfectstories.com/turn-marketing-goals-business/

5 Best Apps For Managing Your Projects 2021

Are you looking for ways to improve your business performance in 2021? Look no further! With a guide compiled based on numerous metrics and studies, and with input of Alan Safahi, a fintech CEO, the 5 best Apps for project management are ranked below You can use these apps to assist in hitting your goals for the year and managing your team more effectively. Keep scrolling!

#5 ClickUp:

If you’re a power user or business owner with a preference for end-to-end solutions, this is for you. The ClickUp App meets nearly all project management needs and it includes lots of amazing features you can use for any task. No, this isn’t one of the many complex apps you’ll find on the store these days; it is easy to navigate and has a clean UI.

#4 Kantree:

Kantree is the way to go if you’re tired of the regular, clunky spreadsheets or the existing email system of your team’s communication. It’s a new app that solves all project management problems adequately and provides users with one of the best platforms for effective collaboration.

At the core of the Kantree app, you’ll find a ‘cards’ unit that represents a lot of things. It contains many attributes; from description to assignees to attachments, and others, which all help businesses manage projects effectively.

#3 MeisterTask:

Yes, having plenty of features on an app is great; but sometimes, it’s just not necessary. Imagine having to deal with loads of irrelevant features day in day out — you might end up more frustrated and confused than you would’ve been otherwise, not using the app..

MeisterTask is the app to use if you are looking to manage your projects easily without stress. It has just the essentials and nothing more. No cluttering, no feature-stuffing, nothing at all. All you’ll find on the app is a dashboard, tasks, and then projects. Yet, it does a great job at solving all of the common project management problems quite well.

#2 Quire:

Quire is an app catered to companies or businesses that usually have difficulties dealing with large goals. In order for nearly any meaningful action undertaken by those assigned to complete projects to succeed, there must be a deliberate breaking down of projects into smaller tasks; and this is exactly what the Quire app does.

With this app, you can bypass the commonplace hurdles and hassles of handling large goals, allowing you to manage your projects . You can also take notes of your thoughts about the project in the app, and plan for them in advance, so that you can deal with them without difficulty.

As you would expect, the Quire app has an easy-to-use interface, and users can easily switch views to suit their taste.

#1 Pian.io:

Alan Safahi believes pian.io should take the top spot; Pian.io manages and delegates tasks better than many other apps out there. You’re sure to get the very best project management experience with this app, asit provides all that is necessary for teams to work effectively, and more. The platform even includes a tracking system for inputs like status, spent time, assignee, priority, percent done, categories, and a lot more. It’s very easy to use and quite intuitive.

Another key feature that sets the Pian.io app apart from the others is its ‘file management’ feature. With it, businesses can easily share files with their employees.

Originally Posted: https://safahi.com/best-apps-for-managing-projects-2021-a7929d2c366a

Are You Business Owner or an Entrepreneur?

The world today is, generally, more ripe with opportunities than in the past.. The advent of technology has led to the formation of more industries, companies, and the like than ever before.. As a result, many individuals who never thought they could do business have found themselves in the world of business, perhaps making a great deal of income as well. In addition, the increasing rate of unemployment due to COVID-19 has motivated many people into starting their own businesses.

Many people have happened to stumble upon opportunities and made great businesses out of them, but only a small percentage have the proper orientation and mindset that result in a successful business.

What then differentiates a business owner from an entrepreneur?

1. Motivation:

What serves as the motivation for starting a business goes a long way in deciding whether the owner is just that- a business owner or not. It is not uncommon to find that people start Businesses because a single opportunity opened up and they were available while there are others who first notice a need no one else sees and therefore seize the opportunity to create goods and/or services that meet such needs. The one with the visionary mind that notices what other people don’t, or even when they do, goes a step further to create a solution.

Entrepreneurs tend to listen more to their customers, which is the way things should be, according to an expert, Alan Safahi, a fintech CEO.

2. Passion:

Both the business owner and the entrepreneur have passion. This passion is just placed differently. The major concern of a business owner is usually to make profit for the company, and eventually its shareholders. This mindset goes a long way in determining the way they handle the business, relate with customers, handle feedback and so on. On the other hand, an entrepreneur is first interested in the industry. They go into business because they love that sector of the economy. For instance, an individual discovers they love fashion and enjoy anything that goes along that path. For that reason, they start a business in that line to explore their love for fashion, and share it with others.

It is important to follow your passion while starting a company, Alan Safahi opines. Of course, entrepreneurs would want to make a profit in their business but it wouldn’t be the only reason they start the business.

Business expert Alan Safahi also says that while you may make a lot of money from business, it should not be the goals.

3. Mode of business building:

Many business owners would rather build the business around themselves, concentrating on working in the business and becoming an indispensable part of the business. The entrepreneur is entirely different. They work on the business as much as they work in it and build it in a way that it can run without them. An entrepreneur creates an exit option in the business, so that if they want to leave to pursue other ideas or ventures, they can leave and the business will still be standing.

Originally Posted: https://alansafahi.com/are-you-a-business-owner-or-an-entrepreneur/

Seven Ways Ensure Business Succeeds

No one starts a business with the mindset that it won’t succeed. Everyone wants their business to succeed. Many business owners don’t know what to put in place to guarantee their business’ success, however. Here are a few things business owners can put in mind to ensure their business’s success.

1. Have a business plan:

A business plan is as important as the business itself. The first thing entrepreneurs should do once they conceive a business idea is to make a plan. A business plan helps you determine the business structure, study the market, and determine the financial implications of your venture. It also serves to aid in identifying the personnels your business will require. It is the first thing to consider when determining if a business is going to succeed or not. According to a fintech CEO, Alan Safahi, business owners should take more time during the business plan to carefully go over all aspects of it.

2. Learn to manage time:

Time is very important to any business, especially a new one. A business owner should learn to be strategic about the numerous things that need to be done within the business. You should resist the temptation of getting your hands on everything and instead learn to delegate to others, with consideration placed on their strengths and weaknesses. This way, the business owner can focus their energy on other things that can only be done by them and over all, achieve effectiveness.

3. Make constant financial reports:

If you want to know how your business is doing, the first place you should look is the financial record. When you keep an up-to-date financial record, you can easily detect what is right or wrong with your business and set it right, on time. Expenses are often and sometimes, particular expenses can seem insignificant and not worthy of note. However, Alan Safahi, a business expert says that all these expenses should be properly documented to keep an eye on the cash flow and ensure regulatory compliance.

4. Be visible online:

The importance of taking your business online cannot be overstressed. If your business is to succeed long term as the world progresses, it should be online, right there in the faces of the people who need your goods and services. It has been shown that eighty-nine percent of customers search for the products online. If your business is to survive, have an online presence. Expert Alan Safahi opines that most people these days search for their information online.

5. Treat your customers well:

Your customers are very important to your business, so you should not treat them any less. There should be a system in place that allows your customers to register their grievances, suggestions, commendations and expectations without judgment.

6. Be flexible:

The business plan you make at the start of the business may have been the best at that moment but, as time progresses, things change; These include behaviour as well as the natural tendencies of the market. . Considering these factors, you should be willing to adapt some things in your business to the changes of the future.

7. Integrate other people’s ideas and suggestions

Anyone familiar with your business — employees, customers or other well-meaning individuals, can suggest some things to you concerning your business, and you should be willing to listen to them and learn from it. Possibly you can even integrate these suggestions.

Originally Posted: https://medium.com/@AlanSafahi/seven-ways-to-ensure-your-business-succeeds-2eb549be6cc4

Three Social Media mistakes Brands must Avoid in 2021

Beyond a doubt, 2020 has been a completely different year for the world in its entirety. Individuals, families, and businesses have learned that, more than anything, things cannot be done the way they used to be. As individuals and families try to fit into the new normal, brands are also working hard to avoid being swept under the carpet. Social media has become more important to brands than ever before. Brands are therefore expected to pay more attention to the use of social media if they are to make the most of the situation. However, there are a few mistakes brands should avoid. Here are three such mistakes:

1.  Redundancy

As much as people are interested in visiting various social media pages, they don’t want to read the same thing over and over again. If your audience is to take your social media page seriously, they should know that they are not wasting their time engaging your page. As much as possible, avoid repetition of content. Let your audience interact with various aspects of your brand, feed them with information and tips about the industry of your brand. No one wants to be bored.

You can be sure that when they discover that you’re repeating content, they would soon lose interest. Alan Safahi, a Fintech CEO, explains that it shows poorly on your business when customers visit your page for relevant information and can’t find it.

2. Irregular online presence

The last thing you want to do is to create an impression that you cannot be trusted to show up every day. As a brand, you cannot afford to go off even whenever it becomes inconvenient. Alan Safahi confirms that consumers online love consistency. Most definitely, your audience would not keep their fingers crossed hoping that you would be back. Business is competitive, no matter the sector of the economy you’re focused on, you could be back only to discover that you no longer have an audience to reach, or at best, you could meet a very passive audience.

      Alan Safahi concludes, therefore, that you need to keep your followers updated regularly if you are going to build a positive reputation for your brand’.

3. Staying silent on relevant issues

You should have it in mind that your audience belongs to a society and whatever happens in that society is inevitably going to affect them. Therefore, as a brand, you should not be passive when issues of grave consequences are at the forefront of discussions in the aforementioned society. If elections are set to take place in your states or locality in 2021, you can offer a few advice on civil responsibilities. Such discussions would resonate with your audience and are sure to help you build common ground with your audience. This rather simple gesture can turn a percentage of your audience into customers.

As a brand owner, if you put these points in mind and direct your efforts to avoid such social media mistakes in 2021, you can rest assured that your audience is sure to grow. This is a very good place for a brand to be.

Originally Posted: https://www.allperfectstories.com/social-media-mistakes-brands-must-avoid-2021/

Power of Social Media for Business

There was a time that businesses could do very well without social media, or any form of an online presence. This is no longer the case today. It’s almost impossible for businesses to thrive without some sort of an online presence. Many businesses now interact fully with their customers using various social media platforms. There is so much brand owners can do for themselves using social media. Alan Safahi, a major fintech CEO, believes that many people now find their information online rather than relying on physical sources such as libraries. This indicates more than anything that the potential customers you are looking for as a business owner are online.

Social media can prove to be a very powerful tool for a business. Here are a few reasons social media should be a part of your business.

1. Ease:

Any business that can guarantee ease for the customers is bound to attract more customers. People go through stress at work, at home, and during social activities. The last thing they want to do is add to the list of activities that increase their stress. Business owners can take the initiative to use social media to provide easy access to important information about their products or services. As much as a business owner can afford to, they should reduce the amount of time and energy customers have to put into the process of a transaction.

2. Availability:

Using social media makes it possible for customers to reach business owners any time of the day. They can have access to information any time the need arises. The restraints of the 9 – 5 business life is effectively removed. This way, customers can lay their hands on as much information as they need anytime it’s convenient for them.

3. Increased sales:

Social media can be used as a tool for improving sales. You c

an use social media to engage your audience effectively, bearing in mind that your audience is your potential customer base. Constantly engaging your audience with meaningful content can go a long way in motivating them to buy from you, or pay for your services.

According to Alan Safahi, if you can hire an account manager to improve your online presence, you should.

4.  Community:

Social media affords a business the opportunity to build a community with its audience. You can create interactions and relationships between you and your audience, as well as encourage rapport among your audience. Creating a sense of community among them and between you and them can successfully instigate values such as loyalty within the online community. Finding the common ground in the community is nothing less than beneficial to your business.

SEO expert Alan Safahi states that you should never argue with your client, even when their opinions are contradictory within the online community.

5. Speed:

 Social media allows for an astonishing speed of communication, leading to information between the audience and the business owner being exchanged quickly. Information can go back and forth faster than ever before. Existing and potential customers can easily make enquiries or discuss their concerns with you without delay.

Originally Posted: https://www.allperfectstories.com/social-media-for-business/