How To Find A Perfect Audience on Social Media?

Most companies are aware of the opportunity social networking platforms provide for marketing, sales, and customer engagement. There are more than 4.5 billion active social media users worldwide.

The number of social media users in the U.S will reach a whopping 257 million by 2023. Although social media platforms like Facebook, Twitter, and Instagram are perfect for marketing and brand development, many companies don't understand how to find and reach their target audiences.

So, if you find it challenging to go about building an audience on different social media platforms, you can follow the simple three-step process in this article to achieve your goals. Read on! 

Is Social Media Important?

According to Alan Safahi Orinda, an experienced entrepreneur, Facebook and YouTube boast more than two billion users worldwide. Likewise, Instagram and TikTok have over a billion users on each platform.

Safahi says various social media platforms have evolved in the past few years. So, understanding each platform is essential to achieving a competitive edge and standing out from the crowd.

Understanding and using social media the correct way can help you analyze what's happening in the world in real-time. At the same time, you can access and retrieve endless volumes of data and information.

You can connect and stay in contact across long distances, find common ground, and recognize or embrace new interests. Similarly, social media is viable for businesses of all sizes and types.

So, you can create content that engages your target audience, generates buzz around your brand/business, and improves your company's overall bottom line. Let us now discuss how you find your audience on social media based on Alan Safahi's insights.

How to Find Your Audience?

There are three stages to finding and building an audience on social media. The first part requires you to analyze and understand the anticipated tendencies of each social networking site. Likewise, this phase requires you to decide on the kind of content and determine whether consumers will engage.

So, the first stage is about establishing a solid foundation by posting different kinds of content and collecting feedback from the audience. Once you have collected the data, you can analyze it to generate valuable insights and modify your strategy. The purpose is to improve the output. Alan Safahi recommends the following types of content on social media:

• Video training

• Infographics

• Images/videos

• Free resources

• Industry research

• FAQs

• Case studies

• How-to posts

• Tips and tricks

The second phase requires optimizing and fine-tuning the content on social media platforms and improving the post timing to reach more people. Alan Safahi Orinda recommends planning your posts times, finding and creating content and adding it to your Schedule, assigning each content piece to a posting day and time, and monitoring the success of each post.

Moreover, the third phase requires you to constantly make micro improvements. However, you must correctly execute phases one and two before analyzing the collected data.

Alan Safahi advises businesses to use social media analytics to spot trends related to products, services, brands, and offerings. It helps you understand conversations and derive consumers' sentiments towards your company's products or services. 

Originally Posted: https://vocal.media/journal/how-to-find-a-perfect-audience-on-social-media

Power of Social Media for Business

There was a time that businesses could do very well without social media, or any form of an online presence. This is no longer the case today. It’s almost impossible for businesses to thrive without some sort of an online presence. Many businesses now interact fully with their customers using various social media platforms. There is so much brand owners can do for themselves using social media. Alan Safahi, a major fintech CEO, believes that many people now find their information online rather than relying on physical sources such as libraries. This indicates more than anything that the potential customers you are looking for as a business owner are online.

Social media can prove to be a very powerful tool for a business. Here are a few reasons social media should be a part of your business.

1. Ease:

Any business that can guarantee ease for the customers is bound to attract more customers. People go through stress at work, at home, and during social activities. The last thing they want to do is add to the list of activities that increase their stress. Business owners can take the initiative to use social media to provide easy access to important information about their products or services. As much as a business owner can afford to, they should reduce the amount of time and energy customers have to put into the process of a transaction.

2. Availability:

Using social media makes it possible for customers to reach business owners any time of the day. They can have access to information any time the need arises. The restraints of the 9 – 5 business life is effectively removed. This way, customers can lay their hands on as much information as they need anytime it’s convenient for them.

3. Increased sales:

Social media can be used as a tool for improving sales. You c

an use social media to engage your audience effectively, bearing in mind that your audience is your potential customer base. Constantly engaging your audience with meaningful content can go a long way in motivating them to buy from you, or pay for your services.

According to Alan Safahi, if you can hire an account manager to improve your online presence, you should.

4.  Community:

Social media affords a business the opportunity to build a community with its audience. You can create interactions and relationships between you and your audience, as well as encourage rapport among your audience. Creating a sense of community among them and between you and them can successfully instigate values such as loyalty within the online community. Finding the common ground in the community is nothing less than beneficial to your business.

SEO expert Alan Safahi states that you should never argue with your client, even when their opinions are contradictory within the online community.

5. Speed:

 Social media allows for an astonishing speed of communication, leading to information between the audience and the business owner being exchanged quickly. Information can go back and forth faster than ever before. Existing and potential customers can easily make enquiries or discuss their concerns with you without delay.

Originally Posted: https://www.allperfectstories.com/social-media-for-business/