Research shows that 87% of entrepreneurs, small businesses, and marketers use email marketing to engage their target audience, existing and potential customers. Although email marketing is a powerful method to promote your brand, products, or services, most entrepreneurs find it challenging to create a successful strategy.
However, Alan Safahi, a professional San Francisco-based entrepreneur, says that email marketing is a practical, reliable, and cost-effective way to gain new customers when done right. Remember, this requires careful planning, strategic objectives, creative thinking, and implementation to increase brand loyalty.
Deliver Special Offers
Creating email marketing is an excellent way to increase your brand loyalty and get repeat customers. Delivering special offers is a reliable method to achieve brand loyalty and high-paying customers. For instance, you can offer special discounts, coupons, and promotional gifts, such as t-shirts, mugs, USB drives, etc.
Share Stories
Telling your brand story can engage your existing and prospective customers. The purpose is to tell them about your company, products, or services. Alan Safahi recommends making the stories compelling and enjoyable to read and encouraging them to look forward to your next email.
Focus on Personalized Content
Recent research reports and studies show that 90% of consumers prefer personalized content from companies and small businesses. According to Alan Safahi, founder of a profitable startup in San Francisco, personalization helps consumers feel valued and part of your brand community. As a result, it creates an emotional bond with your company and increases brand loyalty.
Delight and Inspire
The primary objective of sending emails to your target audience is to inspire and delight them with your content, offerings, discounts, and helpful information. Each email must provide value to your customers and address their pain points, concerns, and problems. You can personalize the experience by handling each customer’s unique issues.
Add a Link to the Review Page
Emails are reliable to promote your brand, develop your reputation, and maintain customer loyalty. However, getting customers to engage with your brand is the essential secret of leveraging email marketing.
According to Alan Safahi, adding a review page link to your email can encourage consumers to leave a positive review. You can add your website’s review page or a third-party review site link.
Alan Safahi Orinda says reviews help entrepreneurs, small business owners, and companies promote the brand reputation and increase loyalty while gaining new customers. Leverage your email marketing to keep customers coming.
Avoid Cold Email Marketing
Email marketing is a robust tool for entrepreneurs and small business owners to broadcast educational and helpful content to their customers. However, avoid cold email marketing because prospects are more likely to ignore your message.
Likewise, your target audience may not respond or provide feedback immediately. Cold emails are often neglected to open and read. Your potential customers get lots of emails, making it challenging for your company to stand out.
Therefore, send quality, engaging, and relevant emails with educational content to make your prospects feel valued. The purpose is to help your subscribers learn more about your products or services.
Originally Posted: https://medium.com/@AlanSafahi/how-to-increase-brand-loyalty-with-email-marketing-4e91c927ba79
