Does AI Make Sense in Marketing?

 Every organization wants to leverage cutting-edge technology solutions to improve its customer journey. Advancements in digital technologies allow companies to reach their target audience, market their products, increase sales, and generate higher ROIs.

AI marketing improves the customer journey and streamlines marketing campaigns’ effectiveness. Machine learning, big data analytics, and other processes can help you gain audience insights. Besides, AI marketing reduces costs and improves your marketing team’s productivity.

According to Alan Safahi, a professional, experienced, and skilled entrepreneur, AI-based marketing campaigns can improve your business’s bottom line by automating data-driven tasks and personalizing the customer journey. Today’s article will discuss whether AI marketing makes sense. Read on!

Automates the Customer Journey

Companies want to save time by automating their customer journey and focusing on other critical tasks. You can use Artificial intelligence and machine learning algorithms to develop marketing tools that automate tasks and uncover the data required for creating exceptional experiences for existing and prospective customers. Artificial Intelligence automates tasks and completes them more professionally, reliably, and quickly without errors.

Lowers Costs

AI-based tools can help your marketing department reduce costs and time expenditures. At the same time, such tools prevent your company’s marketers from performing repetitive tasks.

So this boosts team productivity and reduces errors. Reducing manual tasks means no employee intervention, so the risk of mistakes decreases. Reduced risks are directly proportional to decreased expenses.

Drives Return on Investments (ROIs)

Your digital marketing team, equipped with AI-enabled tools, can create customized and optimized customer experiences. The reason is that AI eliminates repetitive tasks your employees perform manually.

In addition, when the system understands factors that motivate customers to make purchasing decisions, it learns and creates highly valuable, targeted, and personalized marketing campaigns, leading to higher returns on investments (ROIs).

Delivers Personalized Experiences

Artificial intelligence, predictive modeling, deep learning, and machine learning algorithms can analyze data accurately and streamline consumer profiling. Thus, you can segment different audiences, optimize marketing messages, and create personalized customer experiences.

According to Alan Safahi Orinda, founder of a startup organization in San Francisco, personalized marketing campaigns and social media experiences allow brands to collect additional data. Analyzing this data via AI-based tools generates meaningful insights into customers.

Improves Customer Segmentation

It would help if you streamlined customer segmentation to improve your marketing campaigns and produce optimal results. However, this requires you to identify customer motivations, behaviors, and purchasing patterns and develop a consumer map across the buyer’s journey.

AI technology is the best way to perform more robust, deeper, and efficient data analysis. Thus, you can engage specific consumer segments with tailored and personalized content.

Boosts Email Open Rates

Alan Safahi: Boosting email “open” rates is essential to generating higher ROIs from email marketing campaigns. AI can identify and determine when customers are more likely to engage with emails.

Depending on the collected data, AI-enabled tools can optimize the send-time and ensure the email “open” rates improve. AI-based tools use historical and real-time “open data” to identify the best time to send emails or messages to individual customers/prospects. Therefore, investing in tailored AI technologies can optimize your email marketing campaigns.

Originally Posted: https://alansafahicontracosta.com/does-ai-make-sense-in-marketing/