How To Find A Perfect Audience on Social Media?

Most companies are aware of the opportunity social networking platforms provide for marketing, sales, and customer engagement. There are more than 4.5 billion active social media users worldwide.

The number of social media users in the U.S will reach a whopping 257 million by 2023. Although social media platforms like Facebook, Twitter, and Instagram are perfect for marketing and brand development, many companies don't understand how to find and reach their target audiences.

So, if you find it challenging to go about building an audience on different social media platforms, you can follow the simple three-step process in this article to achieve your goals. Read on! 

Is Social Media Important?

According to Alan Safahi Orinda, an experienced entrepreneur, Facebook and YouTube boast more than two billion users worldwide. Likewise, Instagram and TikTok have over a billion users on each platform.

Safahi says various social media platforms have evolved in the past few years. So, understanding each platform is essential to achieving a competitive edge and standing out from the crowd.

Understanding and using social media the correct way can help you analyze what's happening in the world in real-time. At the same time, you can access and retrieve endless volumes of data and information.

You can connect and stay in contact across long distances, find common ground, and recognize or embrace new interests. Similarly, social media is viable for businesses of all sizes and types.

So, you can create content that engages your target audience, generates buzz around your brand/business, and improves your company's overall bottom line. Let us now discuss how you find your audience on social media based on Alan Safahi's insights.

How to Find Your Audience?

There are three stages to finding and building an audience on social media. The first part requires you to analyze and understand the anticipated tendencies of each social networking site. Likewise, this phase requires you to decide on the kind of content and determine whether consumers will engage.

So, the first stage is about establishing a solid foundation by posting different kinds of content and collecting feedback from the audience. Once you have collected the data, you can analyze it to generate valuable insights and modify your strategy. The purpose is to improve the output. Alan Safahi recommends the following types of content on social media:

• Video training

• Infographics

• Images/videos

• Free resources

• Industry research

• FAQs

• Case studies

• How-to posts

• Tips and tricks

The second phase requires optimizing and fine-tuning the content on social media platforms and improving the post timing to reach more people. Alan Safahi Orinda recommends planning your posts times, finding and creating content and adding it to your Schedule, assigning each content piece to a posting day and time, and monitoring the success of each post.

Moreover, the third phase requires you to constantly make micro improvements. However, you must correctly execute phases one and two before analyzing the collected data.

Alan Safahi advises businesses to use social media analytics to spot trends related to products, services, brands, and offerings. It helps you understand conversations and derive consumers' sentiments towards your company's products or services. 

Originally Posted: https://vocal.media/journal/how-to-find-a-perfect-audience-on-social-media