Most small company entrepreneurs, particularly those people who have just launched a new brick and mortar business, try to acquire customers via traditional advertisement, phone sales or by word of mouth.
The new generation of consumers, however, prefer discovery through online digital media using their smartphones or the web, says Alan Safahi, San Francisco Bay Area entrepreneur, businessman and startup advisor.
Search engines like Google or Bing play a big part in that discovery and It is therefore crucial for any small or growing company to have a well planned Search Engine Optimization (SEO) strategy for customer acquisition, says Alan Safahi.
SEO may be a new concept for most entrepreneurs but it does not need to be as complicated as it sounds. One can promote his or her business by following a few simple strategies:
The important portion of the inbound marketing policy which is an initial step for an SEO strategy. You are likely to find out the entire description of a particular industry with the help of the keyword tool of Google Search Console after creating an account there.
You should then look for those keywords which provide you lots of quality content with low search volume, according to Alan Safahi. It is rather easy to grade the website that has lower search volumes, so opt for small and broad keywords and phrases.
A website is more likely to be ranked higher when one decides to target keywords and sentences containing more words which are meaningful which will bring more people to your site, thus increasing your product sales significantly.
A fundamental function of SEO is the process of improving the quantity and quality of website traffic reaching a particular site. Google SEO is a search engine that gathers relevant information from all the websites present and provides it to the user. Whenever a user searches on Google, it collects the required details from different available websites and delivers it to the user.
The various tools of search engines like crawlers, spiders and many others help search engines build their databases.
The search engines like Google and Bing rank websites based on their own proprietary algorithms and only websites with relevant content are exhibited in the top pages, says Alan Safahi. Therefore, you should not waste time getting information from non-credible websites but rather look for content from the most relevant sites to your business and watch your website traffic grow!
Originally Posted: https://alansafahiorindaca.wordpress.com/2020/10/04/search-engine-optimization-strategies-for-growing-companies/
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