How CRM Analytics Work

 Preamble CRM analytics tells you whether or not your customers are reached by the sales and customer service team and provides you a better understanding of your customers They enable you to understand the behaviors of your customers and the success rate of your campaign(s) They provide...

Guide to Better Online Reputation Management

When it comes to online reputation management, people have different opinions. Some think it’s just about what is being said about you on social media while others think it’s just a matter of public relations. And there is the group that doesn’t know what it means and the impact it has on businesses...

Dos and Don’ts of ORM

Online reputation management (ORM) is the process of putting strategies in place that influence the perception and reputation of a brand or company in their online presence. It must be noted that ORM services are not inexpensive as experts need to be employed to carry out these services. In this...

Dos and Don’ts of SEO

Search engine optimization (SEO) is a strategy used to help websites rank high on search engine results pages.  SEO is a means used by a lot of digital marketers and has proven quite efficient in helping websites to be found easily when contents related to the keywords are searched.  SEO...

Lifestyle Startup Founder

 Starting anything at all is not an easy task, it gets even more difficult when you’re starting a business which is an endeavour that takes a lot from the startup founder.  A few things are expected to change such as routines, schedules amongst others. Many startup founders do not realize...

SEO Versus PPC

 To website owners, visibility is as important as content itself. Similarly, for business owners, “the success of the business may hang solely on its site’s visibility.’ according to 6X startup founder Alan Safahi.  Therefore, it is not out of place to find that website owners put a lot...

Job Opportunities and Career in Digital Marketing and SEO

Technology has a significant impact in all aspects of our lives. With technological advancements come various changes, in world view, lifestyle, human relationships, certain societal values and of course, career focus.Technology has taught individuals that work space can be created without physical...

How Covid 19 Changing Nature of Work: Impact on Small Business

The Covid 19 pandemic no doubt caught the world by surprise. Who would have ever thought that there would be a time when businesses would cease to run on physical contact basis, that schools would be closed and movements would be stopped, for months? To say that almost no one prepared for this...