Having a solid business idea encourages you to invest appropriately and create sales and profit. The successful implementation of a business idea allows you to invest in more products and services, streamlining your business processes and putting it in the right direction.
On the other hand, if you have a terrible business idea, you will have a higher likelihood of facing the competition. According to Alan Safahi, a professional entrepreneur and founder of a San Francisco-based startup company, entrepreneurs must know the correct pitching of their business.
Even if you don’t plan to pursue funding, a solid elevator pitch enables you to understand your business inside and out. Safahi says this will help you seek out investment in the future. Here are a few ways entrepreneurs can effectively pitch their business ideas. Read on!
Learn About Investors
Alan Safahi Orinda emphasizes the significance of recognizing and learning about investors. Keep in mind that investors do not make mistakes with their money or investments and look for professional, organized, and experienced team leadership qualities and high-performance capabilities.
Most investors research the business background and seek industry knowledge before accepting proposals. Therefore, Safahi recommends thinking about the questions investors might ask because this helps you identify the primary linkages that need thorough explanation. For instance, such questions include:
- Do the financial results align with your strategic priorities?
- Do you have a solid plan to mitigate risks?
- Do your operational key performance indicators align with your financial performance?
- What are your long-term goals? How will you achieve these goals?
Be Honest and Brief
Investors have a habit of asking many questions. Therefore, Safahi says, it is crucial to answering your questions honestly. Avoid covering up the uncertainty by overpromising an investor. Likewise, you must not provide false information about your business.
Investors have the experience to recognize your company’s limits. Therefore, you must look at the realistic state of affairs. Otherwise, you may not convince the investor to interpret the results. In addition, investors want to know why and how your company will generate a return and provide comfort and safety to their capital.
According to Alan Safahi , using accounting software to export the income and statement and balance sheet is not enough. You must understand how graphs, charts, and reports work to ensure the stakeholders better interpret your business financials and make the right conclusions.
State Your Business Goals
Business goals are an integral part of your overall strategy. Not only do business goals provide the essential milestones to measure your business success, but they also set your company’s direction. Stating your business goals plays a critical role in effectively pitching your idea.
However, you must think about what is your company trying to achieve with the investor? The success rate is higher when you anticipate and address the investor’s questions upfront. That way, you can convince the external stakeholder to invest in your startup.
Originally Posted: https://safahi.com/how-to-pitch-your-ideas-to-investors-c3bd5749183d
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