Marketing helps you identify and understand the needs and wants of your customers. It allows you to promote your products/services and stand out from the competition. According to Alan Safahi, a successful entrepreneur, marketing gives entrepreneurs an opportunity to gain insights and reach their potential customers.
It enables you to promote your products and make them more appealing to your target audience. It is about finding the right people for your products and includes various disciplines, including public relations, sales, pricing, packaging, and distribution. Today’s article will discuss strategies to build your fan base. Read on!
Create a Website
Creating a website is a must-have for an entrepreneur or small business. According to Alan Safahi, investing in an intuitive, informational, functional, easy-to-use, and navigational website can improve your fan base. Remember, a website is your business’s online storefront. Safahi recommends making it consistent with your products or services and engaging your customers.
Add a Blog Section
Your company reflects your experience, skills, and expertise. A blog is an excellent way to build your business authoritativeness and credibility by educating your existing and potential customers. Your blog must have the same branding as your business website. Create engaging, informative, and helpful content.
Build Email Lists
Collecting email addresses from your existing and potential customers is an excellent way to keep them informed about your business. At the same time, you can use the email list to send valuable stuff to your customers.
Alan Safahi Orinda recommends avoiding heavy sales jobs or constantly nagging your customers about the latest product offerings. Follow the 80/20 rules, meaning 80% of your content should be informative and 20% promotional.
Offer Free eBooks
Offering free eBooks is another best way to build your fanbase and create an online reputation. When you provide eBooks that contain helpful information, it shows your expertise in the respective industry. As a result, your potential audience or targeted customers will trust you more and buy from you.
Improve Your Social Media Presence
Whether Twitter, Facebook, Friend Feed, LinkedIn, or Myspace, building a solid social media presence allows you to reach your target audience, engage them with valuable content, and drive organic traffic to your website. Remember, this is directly proportional to increasing your sales, boosting revenues, and improving your business’s bottom line.
Become An Active Community Member
A professional entrepreneur is an active community member online and offline. The purpose of actively participating in community events and providing advice to fellow professionals and customers is to showcase your expertise, credibility, and authoritativeness in your niche or industry.
Manage Third-Party Reviews
Third-party websites, such as Yelp, are an excellent way to promote your business and build a fanbase because 55% of people read online reviews before purchasing a product or service. Third-party reviews are accurate and truthful.
Even if you have bad reviews, you can respond positively and discuss what went wrong. Replying to customer reviews on third-party sites will show professionalism, allowing people to trust your business.
Originally Posted: https://alansafahicontracosta.com/strategies-to-build-your-fan-base/
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