LinkedIn is the most reputable social networking platform for business professionals and entrepreneurs. Studies show that the platform has more than 830 million users worldwide.
Therefore, creating a LinkedIn profile is essential for entrepreneurs to reach their target audience and make a positive impression on potential employees and customers. However, this requires you to have more reviews on your profile.
Bear in mind that your LinkedIn profile is like your home’s curb appeal. Like prospective customers look at your home’s curb appeal before deciding to purchase your property, your LinkedIn profile showcases your brand and company’s values. Here are a few ways to get more views on your LinkedIn profile.
Craft a Keyword-Rich Headline
A headline is an integral component of your LinkedIn profile. According to Alan Safahi, a professional entrepreneur in San Francisco, it shows up in the SERPs next to your headshot and name. At the same time, the headlines appear at the top of your LinkedIn profile page.
Therefore, create a keyword-rich and impactful headline to get more views on your LinkedIn profile. Besides, the headline must reflect your company or brand to catch the attention of your prospective clients.
Alan Safahi Orinda recommends using relevant keywords that align with your niche or industry. Use action verbs to describe your brand and highlight your company’s product or services.
Use a Professional Headshot Photo
Your headshot is a critical element of your LinkedIn profile, allowing you to get more views on the platform. It helps people put a face to your company name. Likewise, it makes you stand out from the competition.
According to Alan Safahi Orinda, your headshot must look professional. The purpose is to showcase that you are an experienced entrepreneur. Safahi suggests using a plain background and focusing on the lighting while capturing the headshot.
Tell Your Career or Brand Story
Tell your career or brand story is one of the best ways to get more views on your LinkedIn profile. Alan Safahi advises focusing on the “About” section to showcase your brand, products, or services.
The about section tells your brand story with a compelling hook, showing your brand values and benefits offered to your employees and customers. Avoid copying your company’s mission and vision.
Share a bit about yourself and keep it relevant to your brand. Specificity is crucial. For instance, you can say something like, “I am a professional entrepreneur.” Highlight your brand, business products, organizational culture, and success stories to stand out from the competition.
Focus on the results and projects you have completed successfully, and add statistics about your organizational success. Thus, you can attract more people to view your profile and improve your business’s bottom line.
These are the three best strategies to improve your LinkedIn profile and make it more professional, leading to successful marketing for your entrepreneurial career and brand reputation. Until Next Time!
Originally Posted: https://alansafahicontracosta.com/get-more-views-on-linkedin-profile-tips-for-entrepreneurs/
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