How to Sell More to New Customers?

The Covid-19 pandemic has created an uncertain situation for businesses of all types, and entrepreneurs face a situation where numerous external factors impact sales. As a result, the Covid-19 pandemic, supply chain disruption, and economic crises have caused the viability of businesses at stake. 

According to Alan Safahi, it is crucial to develop a solid strategy, take immediate action, and reach new customers to recover business activity. Although selling to and retaining existing customers is vital, you must focus on gaining new customers to streamline your business. Read on!

Develop New Customer Profiles

Alan Safahi Orinda, a San Francisco-based business owner, has years of experience dealing with uncertain situations and selling to new customers. Safahi recommends developing numerous narrow customer profiles and including factors like:

• Paying on time 
• Ordering regularly 
• Purchasing more 
• Referring more customers 

In addition, match your promotional strategy with your new customer profile and perform thorough research to collect data, analyze it, and generate new insights. Knowing the needs and wants of customers can help you attract their attention.

Identify New Markets

According to Safahi, a successful entrepreneur, look for innovative distribution channels to scale your customer base. For example, you can look for third-party selling platforms like e-Bay and Amazon to increase sales. 

Besides, make your website more intuitive, user-friendly, and customer oriented. Review your product range to determine the ones you can sell online. The purpose is to avoid limiting your business geographically or from 9:00 AM to 5:00 PM.

Franchising is Key 

A company that operates profitability in one city should expand its business operations to another, says Alan Safahi. Determine whether your business model offers new customers efficiently and quickly. 

Do you have competitive products that can resolve customers’ problems? Do your products have increased demand? If yes, focus on franchising your business because it has the highest success rates and lower risks of failure. 

Alan Safahi recommends taking your time to prepare your team, evaluate franchising opportunities, choose a reliable franchisor, review and sign a conversion agreement, and finance it to achieve your goals.

Set Up A Customer Loyalty Program

According to Alan Safahi, reward the existing customers with incentives to improve word-of-mouth marketing and attract new customers. Free perks, point cards, and promotional products are evidence-based methods to increase customer engagement, draw attention, and enhance brand loyalty. 

Implement a loyalty program and launch promotional products to see a rise in new customers. These customers will visit your business frequently, spend more, and turn your company into a profitable business. Once consumers talk about your program, you will draw new ones away from the competition. 

Moreover, spread the word about your promotional or reward program through various channels and platforms, such as social media, email, newsletters, and employees. Encourage customers to try your new program. You can gift consumers some purchase credits or starter points or offer an additional discount on the next purchase.

Originally Posted: https://alansafahicontracosta.wordpress.com/2022/06/17/how-to-sell-more-to-new-customers/